We often meet people who think buying an expensive camera or lens instantly makes them a pro photographer. Meanwhile they often don’t learn how to use their equipment or they just leave it unused due to a lack of time or lost interest. A very pertinent ad from Norway makes fun of them.
Interesting news spread about a sponsor who wanted to mask out mobile phones made by its competition to make their advertisement more efficient on the Winter Olympics in Sochi. Their approach is interesting and the moral of the situation even more.
Now the number of produced Canon lenses is really over 90 million. In August 2012 I only wrote this number as a typo in May 2013 I do it based on facts. By February 2014 they made the 70th million EOS camera too. The rest of my writing is still to the point.
A funny promotion present from Nikon. Sweets with a wrapping that says I’m Sweet – that goes perfectly to the I am Nikon campaign of theirs. And it is in deed really sweet!
Another funny photographer video spreads aiming at photography camera enthusiasts. Mind bending photography association shows us how an Olympics would look like if photographers would compete each other on the playing field: World Photo Games 2012.